Solynta is a hybrid potato breeding company based in Wageningen, the Netherlands. The Solynta Team is developing hybrid potato varieties with superior traits and performance at a speed that is faster than can be achieved by traditional breeding. The successful application of hybrid breeding allows for the use of Hybrid True Potato Seeds or HTPS. This revolution in breeding not only greatly enhances the speed of product development but also provides huge logistical and phytosanitary advantages. Although people have been breeding new potato varieties for centuries, the ability to use hybrid breeding is the ‘Holy Grail’ of potato improvement – something which many believed would not be possible. Together, the persistent team of Researchers, Breeders, Agronomists and many more at Solynta have Unlocked the True Potential of Potatoes. Solynta’s mission underlines the United Nations Development Program Sustainable Development Goals and commits to positively contribute to today’s global challenges.